Social media

Café de l’Homme the “beau-vivre”

Brand content strategy and social networking for Café de l’Homme

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Expertises

  • Strategic communication
  • Branding
  • Creative design
  • PR & Events

Challenge

How do you re-engage French and international customers to come and rediscover an iconic Parisian venue, after 3 years of closure?

Website
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Our partner

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Our engagement strategy

“Café de l’Homme” wanted to reveal itself and represent French art de vivre to the general public.

 

For this project, we designed a brand new platform and a new identity that emphasizes the raw material revealed by the human hand. And to accompany this relaunch, we devised a complete go-to-market plan, including the rebranding of the restaurant’s communication media, a new editorial line on social networks, PR and influencer support, as well as the creation of the new website.

The results

+325K

reach on social media

+4M

people reached in the press

+50

pieces of content shared by influencers

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About the brand

Café de l’Homme immerses its guests in an experience of the Good and the Beautiful to the point of making it an art of living. Sharing an interlude of life in contact with history in the same place, and creating a memory for two or more, that’s what “beau-vivre” is all about.

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Campaign

Mediterraneo art of living

Multi-media launch campaign for the Mediterraneo concept

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Expertises

  • Research & insights
  • Branding
  • Strategic communication
  • Advertising & campaign

Challenge

How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?

WEBSITE
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Our engagement strategy

It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.

 

So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.

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About the brand

A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.

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La Mut’

Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

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Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

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Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

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About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

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MEDITERRANEO

Campaign

Auberi christmas panache

The perfect gift to celebrate Christmas with panache, from a leading ambassador

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Expertises

  • Strategic communication
  • Advertising & campaign
  • Médiatisation & leads

The brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed an unique positioning. While the brand is renowned for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger LeCoultre…), it has also built its reputation as a prescriber, relying on its know-how and history to set itself apart. What does it promise? To restore meaning to the acquisition process, optimize the shopping experience, and remain true to its values: passion, sharing and service.

Issue

How do you engage all Auberi brand stakeholders around the commercial highlight of Christmas?

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Our partner

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Engagement strategy

“To hell with unwrapping and forgetting gifts. If there’s only one gift that will make you happy, and it’s from Auberi, count on us to help you spread the word to your loved ones.”

Auberi and tequilarapido have come up with a series of tips to help everyone get the gift of their dreams this Christmas.

A quirky concept perfectly embodied by famous French humorist Jonathan Lambert. The digital campaign includes 3 films shot in the Auberi boutique and broadcast on Youtube thanks to a targeted display strategy. But it’s also a social media campaign that highlights the various precepts. A new way for tequilarapido to continue building a territory of expression for the brand that’s rich, offbeat and, above all, full of panache!

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Device and social media

HYVIA Decarbonizing mobility

Building the European benchmark for green hydrogen mobility for professionals

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Expertises

  • Research & insights
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Having communicated HYVIA’s vision and project, how do we develop the organization’s commercial brand? How can we adopt a product and service sales approach, while continuing to position ourselves as THE European benchmark for green hydrogen?

WEBSITE
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Our engagement strategy

The hydrogen market is still in its infancy, and is very often confronted with negative news and numerous questions.

 

To set up Hyvia, born of the merger of Renault Group and Plug, we designed a corporate communications strategy to help people understand this new technology and its advantages, and then lay the foundations for a marketing approach that promotes Hyvia products and their ecosystem. The Hyvia.eu website was designed to enlighten the various stakeholders and prepare for the marketing of the first vehicles.

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About the brand

Here’s a daring challenge: to offer green hydrogen mobility to professionals. It’s an forefront “turnkey” solution, in line with the Renault Group’s zero-emission ambitions. More than a commitment to more sustainable mobility, Hyvia stands for clean mobility and aims to meet new needs. The aim of this new Renault entity is to involve other companies in the ecological transition, by offering a complete ecosystem of adaptive solutions based on green H2.

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Brand content

La Mut’ Caring for everyone

Carrying the values of a committed group with a focus on people and transparency

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Expertises

  • Strategic communication
  • Creative design
  • Social media activation

Challenge

How can we promote La Mut”s commitment to its mission, values and businesses to all its stakeholders?

Our engagement strategy

Too few people know about La Mut’ and its values.

 

To explain the full range of its activities, we have designed an editorial line that embodies the purpose of this mutualist and solidarity-based company. Each piece of content, produced in-house, tells the story of a concrete project. Each voice illustrates how La Mut’ takes care of each and every one of us on a daily basis. All in all, it showcases all our professions and invites those who wish to join them to do so.

Results

+20%

followers on social media

+6M

targeted impressions

1,5M

views on YouTube

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About the brand

La Mut’ is a mutual insurance company that puts people at the heart of its actions. Located in the PACA region of France, it has always focused on being close to its patients throughout the entire healthcare process. And when it comes to the multiplicity of its services, La Mut’ is not to be outdone: from visual impairment and early childhood to addiction and disability prevention, its scope of action is as extensive as it is essential. La Mut’ perpetuates the heritage of France’s oldest social movement, the mutualist movement, and makes its commitments and values fundamental resources for all the men and women who make up the company.

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Social media

Figuière naturally inspired

Developing a distinctive communication territory

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Expertises

  • Research & insights
  • Branding
  • Social media activation
  • Brand content

Challenge

How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?

Website
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Our partner

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Our engagement strategy

The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.

 

We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.

The results

5473

page views

+10M

reach – social media

13K

interactions – social media

About the brand

Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.

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