Social media

Pierre Fabre care culture

Reintegrate a group of brands committed to the Group’s editorial line

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Expertises

  • Research & insights
  • Brand content
  • Social media activation

Challenge

How can we capitalize on Pierre Fabre’s history and purpose to give voice to the Group’s strategy on social networks?

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Our engagement strategy

Pierre Fabre’s purpose is unique, and every employee embodies it perfectly: “Every time we take care of just one person, we make the world a better place”.

 

Our mission was to make social networks their primary forum. To ensure that every word we say is an expression of Pierre Fabre culture. A culture of life, innovation and commitment that the Group strives to implement in each and every one of its projects.

 

By getting every employee and every brand on board, we helped to amplify the message and raise the profile of the corporate brand.

Results

22,5M

of reach – off-click (Facebook, Instagram, Twitter, Linkedin)

+18%

of followers

+150k

interactions (across all platforms)

About the brand

“Every time we take care of just one person, we make the world a better place”. Pierre Fabre’s purpose speaks volumes about this pharmaceutical Group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).

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The Future is Neutral
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Ampere

Device

Mobilize playful activist

Editorial strategy, design and development of Mobilize’s corporate website

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Expertises

  • Research & insights
  • Creative design
  • Digital platform & app
  • Brand content

Challenge

How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?

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Our engagement strategy

What if getting around could be fun, exciting and energizing? a bit like playing a video game?

 

The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. For them, we’ve designed an editorial line that draws on the codes of a Gen Z that rarely runs out of steam. In this way, the brand makes it easier to understand the often complex challenges of mobility, and the offers and solutions on offer.

Results

35%

bounce rate

x2

number of visitors between 2021 and 2023

2min

average session duration

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Our partner

usbek&rica

About the brand

Will use replace ownership? For Renault Group, this is a conviction. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner #wearemobilizers, is an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.

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Mobilize Share
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Pierre Fabre

Campaign

Mobilize Share round-trip

Promoting new uses of mobility

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Expertises

  • Research & insights
  • Advertising & campaign
  • Social media activation
  • Digital platform & App

Challenge

How do you promote and enhance Mobilize Share’s car-sharing offer throughout the year in France, Italy and Spain, embodying the brand’s “playful activist” positioning?

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Our engagement strategy

While today’s notion of mobility encompasses a broad spectrum, offering everyone several ways of adapting their journeys (metro, tramway, bicycle, etc.), sometimes the car remains indispensable during important moments in our lives.

 

We’ve chosen to focus on the emotional nature of car travel, dramatizing “the journey there and back”… and everything that can change in between. Moving house, birth, adoption… all events that can transform our lives. The campaign, which can be rolled out all year round on billboards and networks, is associated with a number of special events.

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About the brand

Mobilize Share is Renault Group’s 100% digital mobility solution in Europe and France. The brand provides short-term vehicle rental services for everyday mobility. Whether it’s a commercial vehicle or a passenger car, Mobilize Share’s car-sharing offer meets all the needs and uses of consumers. Above all, it contributes to bringing mobility into the economy of functionality, which favors use over ownership for greater efficiency and sustainability.

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Pierre Fabre
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The Future is Neutral

Device

VINCI ENERGIES site factory

Improve engagement by efficiently building and structuring a digital ecosystem

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How do you structure the governance and deployment of a digital ecosystem made up of over 500 sites?

WEBSITE
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Our engagement strategy

To help the Vinci Energies Group harmonize its digital ecosystem and make its management more accountable, we created a “digital factory” which today manages 3 platforms and over 500 sites. This “digital factory” has helped the group rationalize its investments and associated energy expenditure, and optimized the coordination of its communications teams.

Results

3

web factories created (in less than a year)

+500

sites migrated

+1100

contributors

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About the brand

If Vinci Energies – one of the jewels in the crown of French industry – claims to be a true gas pedal of environmental transition and digital transformation, it’s because the Group has solid arguments. Its international presence (in nearly 120 countries) not only guarantees it a leading position in the energy, concessions and construction sectors, but also positions the organization as a true player in innovation. The strength of its business model lies in its local roots, with 1,900 companies that enable it to easily connect its expertise to all its customers.

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HYVIA
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Auberi