Social media

Café de l’Homme the “beau-vivre”

Brand content strategy and social networking for Café de l’Homme

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Expertises

  • Strategic communication
  • Branding
  • Creative design
  • PR & Events

Challenge

How do you re-engage French and international customers to come and rediscover an iconic Parisian venue, after 3 years of closure?

Website
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Our partner

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Our engagement strategy

“Café de l’Homme” wanted to reveal itself and represent French art de vivre to the general public.

 

For this project, we designed a brand new platform and a new identity that emphasizes the raw material revealed by the human hand. And to accompany this relaunch, we devised a complete go-to-market plan, including the rebranding of the restaurant’s communication media, a new editorial line on social networks, PR and influencer support, as well as the creation of the new website.

The results

+325K

reach on social media

+4M

people reached in the press

+50

pieces of content shared by influencers

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About the brand

Café de l’Homme immerses its guests in an experience of the Good and the Beautiful to the point of making it an art of living. Sharing an interlude of life in contact with history in the same place, and creating a memory for two or more, that’s what “beau-vivre” is all about.

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Campaign

Mediterraneo art of living

Multi-media launch campaign for the Mediterraneo concept

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Expertises

  • Research & insights
  • Branding
  • Strategic communication
  • Advertising & campaign

Challenge

How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?

WEBSITE
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Our engagement strategy

It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.

 

So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.

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About the brand

A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.

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Social media

Figuière naturally inspired

Developing a distinctive communication territory

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Expertises

  • Research & insights
  • Branding
  • Social media activation
  • Brand content

Challenge

How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?

Website
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Our partner

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Our engagement strategy

The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.

 

We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.

The results

5473

page views

+10M

reach – social media

13K

interactions – social media

About the brand

Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.

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