Social media

Pierre Fabre care culture

Reintegrate a group of brands committed to the Group’s editorial line

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Expertises

  • Research & insights
  • Brand content
  • Social media activation

Challenge

How can we capitalize on Pierre Fabre’s history and purpose to give voice to the Group’s strategy on social networks?

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Our engagement strategy

Pierre Fabre’s purpose is unique, and every employee embodies it perfectly: “Every time we take care of just one person, we make the world a better place”.

 

Our mission was to make social networks their primary forum. To ensure that every word we say is an expression of Pierre Fabre culture. A culture of life, innovation and commitment that the Group strives to implement in each and every one of its projects.

 

By getting every employee and every brand on board, we helped to amplify the message and raise the profile of the corporate brand.

Results

22,5M

of reach – off-click (Facebook, Instagram, Twitter, Linkedin)

+18%

of followers

+150k

interactions (across all platforms)

About the brand

“Every time we take care of just one person, we make the world a better place”. Pierre Fabre’s purpose speaks volumes about this pharmaceutical Group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).

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Brand content

La Mut’ Caring for everyone

Carrying the values of a committed group with a focus on people and transparency

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Expertises

  • Strategic communication
  • Creative design
  • Social media activation

Challenge

How can we promote La Mut”s commitment to its mission, values and businesses to all its stakeholders?

Our engagement strategy

Too few people know about La Mut’ and its values.

 

To explain the full range of its activities, we have designed an editorial line that embodies the purpose of this mutualist and solidarity-based company. Each piece of content, produced in-house, tells the story of a concrete project. Each voice illustrates how La Mut’ takes care of each and every one of us on a daily basis. All in all, it showcases all our professions and invites those who wish to join them to do so.

Results

+20%

followers on social media

+6M

targeted impressions

1,5M

views on YouTube

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About the brand

La Mut’ is a mutual insurance company that puts people at the heart of its actions. Located in the PACA region of France, it has always focused on being close to its patients throughout the entire healthcare process. And when it comes to the multiplicity of its services, La Mut’ is not to be outdone: from visual impairment and early childhood to addiction and disability prevention, its scope of action is as extensive as it is essential. La Mut’ perpetuates the heritage of France’s oldest social movement, the mutualist movement, and makes its commitments and values fundamental resources for all the men and women who make up the company.

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Device

Viatris The strength of the collective

Embracing a new corporate culture from the inside

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Expertises

  • Research & insights
  • Strategic communication
  • Advertising & campaign

Challenge

Following the merger of two strong, well-known brands, how do you unite 38,000 employees around a new brand and corporate culture?

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Our engagement strategy

Viatris may be a young brand, but it boasts some 38,000 employees at some fifty sites around the world. Who better to be the spokesperson for the new entity’s values, and create momentum?

 

We came up with a plan to “federate” the internal workforce. A series of films recount the brand’s values, and a communications plan gives every employee the opportunity to get involved and pass on his or her pride.

The results

+ 1000

views of the VITA page
(internal social network)
in 6 days for the teaser

1500

visits to the VITA page
(internal social network)
in 6 days for the teaser

+ 1100

views in 2 hours
for the full internal film

Our partner

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About the brand

Born in 2020 from the merger of Mylan and Upjohn, two giants in the healthcare sector, Viatris is a new kind of pharmaceutical laboratory. Considering health not as it is, but as it should be, the group is committed to facilitating access to healthcare with the ambition of enabling everyone to live in better health at every stage of their lives. A strategy of partnership also enables Viatris to push back the boundaries of research and innovation, opening up new prospects for innovative treatments.

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