Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

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Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

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Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

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About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

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AUBERI – christmas panache
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MEDITERRANEO

Campaign

Auberi christmas panache

The perfect gift to celebrate Christmas with panache, from a leading ambassador

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Expertises

  • Strategic communication
  • Advertising & campaign
  • Médiatisation & leads

The brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed an unique positioning. While the brand is renowned for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger LeCoultre…), it has also built its reputation as a prescriber, relying on its know-how and history to set itself apart. What does it promise? To restore meaning to the acquisition process, optimize the shopping experience, and remain true to its values: passion, sharing and service.

Issue

How do you engage all Auberi brand stakeholders around the commercial highlight of Christmas?

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Our partner

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Engagement strategy

“To hell with unwrapping and forgetting gifts. If there’s only one gift that will make you happy, and it’s from Auberi, count on us to help you spread the word to your loved ones.”

Auberi and tequilarapido have come up with a series of tips to help everyone get the gift of their dreams this Christmas.

A quirky concept perfectly embodied by famous French humorist Jonathan Lambert. The digital campaign includes 3 films shot in the Auberi boutique and broadcast on Youtube thanks to a targeted display strategy. But it’s also a social media campaign that highlights the various precepts. A new way for tequilarapido to continue building a territory of expression for the brand that’s rich, offbeat and, above all, full of panache!

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Mediterraneo
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Pierre Fabre