Campaign

Mediterraneo art of living

Multi-media launch campaign for the Mediterraneo concept

background-tequilarapido-mediterraneo
banniere-tequila-mediterraneo

Expertises

  • Research & insights
  • Branding
  • Strategic communication
  • Advertising & campaign

Challenge

How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?

WEBSITE
slider-tequilarapido-mediterraneo
slider-2-tequilarapido-mediterraneo
slider-3-tequilarapido-mediterraneo
slider-4-tequilarapido-mediterraneo
slider-5-tequilarapido-mediterraneo

Our engagement strategy

It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.

 

So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.

IMAGE-SOCIAL

About the brand

A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.

IMG-SITE 01
IMG-DOWN

See more works

Pierre_Fabre-tequilarapido
Voir plus
Pierre Fabre
La_Mut-tequilarapido
Voir plus
La Mut’

Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

hero-tequilarapido-auberi
IMG_INSIDE

Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

slider-tequilarapido-auberi
Slider_02
Slider_03
slider-2-tequilarapido-auberi
slider-3-tequilarapido-auberi

Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

content-tequilarapido-auberi
IMG-RIGHT-01

About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

left-tequilarapido-auberi
IMG-RIGHT-02
Site_01
Site_02
Grid_Social

See more works

panache-tequilarapido-auberi
Voir plus
AUBERI – christmas panache
mediterraneo-tequilarapido-auberi
Voir plus
MEDITERRANEO

Campaign

Auberi christmas panache

The perfect gift to celebrate Christmas with panache, from a leading ambassador

HERO BANNER Big
inside-tequilarapido-auberi-noel

Expertises

  • Strategic communication
  • Advertising & campaign
  • Médiatisation & leads

The brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed an unique positioning. While the brand is renowned for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger LeCoultre…), it has also built its reputation as a prescriber, relying on its know-how and history to set itself apart. What does it promise? To restore meaning to the acquisition process, optimize the shopping experience, and remain true to its values: passion, sharing and service.

Issue

How do you engage all Auberi brand stakeholders around the commercial highlight of Christmas?

IMG-SOCIALE (1)

Our partner

almofilm 1

Engagement strategy

“To hell with unwrapping and forgetting gifts. If there’s only one gift that will make you happy, and it’s from Auberi, count on us to help you spread the word to your loved ones.”

Auberi and tequilarapido have come up with a series of tips to help everyone get the gift of their dreams this Christmas.

A quirky concept perfectly embodied by famous French humorist Jonathan Lambert. The digital campaign includes 3 films shot in the Auberi boutique and broadcast on Youtube thanks to a targeted display strategy. But it’s also a social media campaign that highlights the various precepts. A new way for tequilarapido to continue building a territory of expression for the brand that’s rich, offbeat and, above all, full of panache!

IMG-RIGHT
IMG-LEFT

See more works

mediterraneo-tequilarapido-auberi
Voir plus
Mediterraneo
Pierre_Fabre-tequilarapido
Voir plus
Pierre Fabre

Campaign

Mobilize Share round-trip

Promoting new uses of mobility

HERO BANNER-BIG
inside-tequilarapido-mobilize

Expertises

  • Research & insights
  • Advertising & campaign
  • Social media activation
  • Digital platform & App

Challenge

How do you promote and enhance Mobilize Share’s car-sharing offer throughout the year in France, Italy and Spain, embodying the brand’s “playful activist” positioning?

COLOR-BCKGRD
BANNIERE-tequilarapido-mobilize

Our engagement strategy

While today’s notion of mobility encompasses a broad spectrum, offering everyone several ways of adapting their journeys (metro, tramway, bicycle, etc.), sometimes the car remains indispensable during important moments in our lives.

 

We’ve chosen to focus on the emotional nature of car travel, dramatizing “the journey there and back”… and everything that can change in between. Moving house, birth, adoption… all events that can transform our lives. The campaign, which can be rolled out all year round on billboards and networks, is associated with a number of special events.

social-tequilarapido-mobilize

About the brand

Mobilize Share is Renault Group’s 100% digital mobility solution in Europe and France. The brand provides short-term vehicle rental services for everyday mobility. Whether it’s a commercial vehicle or a passenger car, Mobilize Share’s car-sharing offer meets all the needs and uses of consumers. Above all, it contributes to bringing mobility into the economy of functionality, which favors use over ownership for greater efficiency and sustainability.

right-tequilarapido-mobilize
IMG-LEFT

See more works

Pierre_Fabre-tequilarapido
Voir plus
Pierre Fabre
Neutral-tequilarapido-mobilize
Voir plus
The Future is Neutral

Device

Viatris The strength of the collective

Embracing a new corporate culture from the inside

background-tequilarapido-viatris
banniere-tequilarapido-viatris

Expertises

  • Research & insights
  • Strategic communication
  • Advertising & campaign

Challenge

Following the merger of two strong, well-known brands, how do you unite 38,000 employees around a new brand and corporate culture?

Website

Our engagement strategy

Viatris may be a young brand, but it boasts some 38,000 employees at some fifty sites around the world. Who better to be the spokesperson for the new entity’s values, and create momentum?

 

We came up with a plan to “federate” the internal workforce. A series of films recount the brand’s values, and a communications plan gives every employee the opportunity to get involved and pass on his or her pride.

The results

+ 1000

views of the VITA page
(internal social network)
in 6 days for the teaser

1500

visits to the VITA page
(internal social network)
in 6 days for the teaser

+ 1100

views in 2 hours
for the full internal film

Our partner

logo-bliss

About the brand

Born in 2020 from the merger of Mylan and Upjohn, two giants in the healthcare sector, Viatris is a new kind of pharmaceutical laboratory. Considering health not as it is, but as it should be, the group is committed to facilitating access to healthcare with the ambition of enabling everyone to live in better health at every stage of their lives. A strategy of partnership also enables Viatris to push back the boundaries of research and innovation, opening up new prospects for innovative treatments.

slider-tequilarapido-viatris
slider-2-tequilarapido-viatris
slider-3-tequilarapido-viatris
slider-4-tequilarapido-viatris

See more works

homeslider-tequilarapido-lamut
Voir plus
La Mut’
homeslider-tequilarapido-mobilize
Voir plus
Mobilize