Internal communication campaign

R5 challenge

Uniting internal staff around an icon

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Expertises

  • Creative design
  • Strategic communcation
  • Branding
  • Brand content

Challenge

How can we capitalize on the worldwide reveal of an iconic and historic project, and unite all the Group employees through gamification, a powerful lever for commitment ?

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Our engagement strategy

The R5 E-Tech electric project, which naturally aroused great enthusiasm among the general public, had to succeed its predecessor and ensure that its legacy was passed on to all the Renault Group employees.

 

The Tequilarapido teams have therefore created an internal competition aimed at all Renault Group employees, in France and around the world, with an accessible and easy-to-understand mechanic : the quiz. On the program : 3 rounds of 5 questions on the car, its history and new features, with the possibility of being drawn at random for a chance to win a number of RG prizes. To expand the scope of the project, the quiz was translated into no less than 17 different languages, to reach a varied international audience. This initiative extended the quiz’s reach across 31 countries, reinforcing the cohesion and commitment of Renault Group employees worldwide.

Results

10 195

Participants

712

Participants with 100% of good answers

100

Winners drawn at random

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About the brand

Through the Group’s Renaulution, the Renault brand has reinvented itself by innovating and upgrading its product line-up.

 

Always daring in its approach, it also knows how to revive its iconic products to become the embodiment of renewal. Such is the case of the “R5” (or Renault 5), an emblematic model that needs no introduction and has long been the unanimous choice since its launch in the 70s. Now, with the launch of the R5 E-Tech electric, the history of France’s must-have small city car is being rewritten… with all the brand’s expertise.

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PIERRE FABRE

Social media

Café de l’Homme the “beau-vivre”

Brand content strategy and social networking for Café de l’Homme

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Expertises

  • Strategic communication
  • Branding
  • Creative design
  • PR & Events

Challenge

How do you re-engage French and international customers to come and rediscover an iconic Parisian venue, after 3 years of closure?

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Our partner

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Our engagement strategy

“Café de l’Homme” wanted to reveal itself and represent French art de vivre to the general public.

 

For this project, we designed a brand new platform and a new identity that emphasizes the raw material revealed by the human hand. And to accompany this relaunch, we devised a complete go-to-market plan, including the rebranding of the restaurant’s communication media, a new editorial line on social networks, PR and influencer support, as well as the creation of the new website.

The results

+325K

reach on social media

+4M

people reached in the press

+50

pieces of content shared by influencers

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About the brand

Café de l’Homme immerses its guests in an experience of the Good and the Beautiful to the point of making it an art of living. Sharing an interlude of life in contact with history in the same place, and creating a memory for two or more, that’s what “beau-vivre” is all about.

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Campaign

Mediterraneo art of living

Multi-media launch campaign for the Mediterraneo concept

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Expertises

  • Research & insights
  • Branding
  • Strategic communication
  • Advertising & campaign

Challenge

How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?

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Our engagement strategy

It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.

 

So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.

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About the brand

A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.

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Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

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Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

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Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

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About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

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MEDITERRANEO

Social media

Figuière naturally inspired

Developing a distinctive communication territory

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Expertises

  • Research & insights
  • Branding
  • Social media activation
  • Brand content

Challenge

How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?

Website
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Our partner

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Our engagement strategy

The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.

 

We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.

The results

5473

page views

+10M

reach – social media

13K

interactions – social media

About the brand

Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.

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