Device

Ampere positive impact

Transforming the electric vehicle market with software

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Expertises

  • Creative design
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Design a digital and editorial experience that matches the value proposition of this new player, to engage all stakeholders (investors, customers, prospects and employees).

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Our engagement strategy

Ampere is a leading player in the transformation of the automotive industry.

 

The experience we were going to design had to reflect this ambition. An evolving digital platform, with editorial content that explains the positioning of this new entity. A design in motion that embodies Ampere’s avant-garde spirit, punctuated with the finely tuned animations of Ampere’s graphic markers, striking the right balance between elegance and technicality. This approach is also reflected in the company’s social media presence. A complete digital ecosystem to kick-start the Ampere revolution.

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About the brand

Part of the Renault Group, Ampere is Europe’s leading specialist in software and electric vehicles. The brand designs and produces fully electric, accessible vehicles featuring cutting-edge technologies. Thanks to its expertise in software, its vehicles offer an exceptional customer experience while having a positive impact on the environment and society. These strengths should enable the company to break even by 2025, offering high profitability over the long term.

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HYVIA

Internal communication campaign

R5 challenge

Uniting internal staff around an icon

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Expertises

  • Creative design
  • Strategic communcation
  • Branding
  • Brand content

Challenge

How can we capitalize on the worldwide reveal of an iconic and historic project, and unite all the Group employees through gamification, a powerful lever for commitment ?

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Our engagement strategy

The R5 E-Tech electric project, which naturally aroused great enthusiasm among the general public, had to succeed its predecessor and ensure that its legacy was passed on to all the Renault Group employees.

 

The Tequilarapido teams have therefore created an internal competition aimed at all Renault Group employees, in France and around the world, with an accessible and easy-to-understand mechanic : the quiz. On the program : 3 rounds of 5 questions on the car, its history and new features, with the possibility of being drawn at random for a chance to win a number of RG prizes. To expand the scope of the project, the quiz was translated into no less than 17 different languages, to reach a varied international audience. This initiative extended the quiz’s reach across 31 countries, reinforcing the cohesion and commitment of Renault Group employees worldwide.

Results

10 195

Participants

712

Participants with 100% of good answers

100

Winners drawn at random

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About the brand

Through the Group’s Renaulution, the Renault brand has reinvented itself by innovating and upgrading its product line-up.

 

Always daring in its approach, it also knows how to revive its iconic products to become the embodiment of renewal. Such is the case of the “R5” (or Renault 5), an emblematic model that needs no introduction and has long been the unanimous choice since its launch in the 70s. Now, with the launch of the R5 E-Tech electric, the history of France’s must-have small city car is being rewritten… with all the brand’s expertise.

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PIERRE FABRE

Social media

Pierre Fabre care culture

Reintegrate a group of brands committed to the Group’s editorial line

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Expertises

  • Research & insights
  • Brand content
  • Social media activation

Challenge

How can we capitalize on Pierre Fabre’s history and purpose to give voice to the Group’s strategy on social networks?

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Our engagement strategy

Pierre Fabre’s purpose is unique, and every employee embodies it perfectly: “Every time we take care of just one person, we make the world a better place”.

 

Our mission was to make social networks their primary forum. To ensure that every word we say is an expression of Pierre Fabre culture. A culture of life, innovation and commitment that the Group strives to implement in each and every one of its projects.

 

By getting every employee and every brand on board, we helped to amplify the message and raise the profile of the corporate brand.

Results

22,5M

of reach – off-click (Facebook, Instagram, Twitter, Linkedin)

+18%

of followers

+150k

interactions (across all platforms)

About the brand

“Every time we take care of just one person, we make the world a better place”. Pierre Fabre’s purpose speaks volumes about this pharmaceutical Group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).

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Device

Mobilize playful activist

Editorial strategy, design and development of Mobilize’s corporate website

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Expertises

  • Research & insights
  • Creative design
  • Digital platform & app
  • Brand content

Challenge

How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?

Website
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Our engagement strategy

What if getting around could be fun, exciting and energizing? a bit like playing a video game?

 

The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. For them, we’ve designed an editorial line that draws on the codes of a Gen Z that rarely runs out of steam. In this way, the brand makes it easier to understand the often complex challenges of mobility, and the offers and solutions on offer.

Results

35%

bounce rate

x2

number of visitors between 2021 and 2023

2min

average session duration

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Our partner

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About the brand

Will use replace ownership? For Renault Group, this is a conviction. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner #wearemobilizers, is an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.

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Device and social media

HYVIA Decarbonizing mobility

Building the European benchmark for green hydrogen mobility for professionals

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Expertises

  • Research & insights
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Having communicated HYVIA’s vision and project, how do we develop the organization’s commercial brand? How can we adopt a product and service sales approach, while continuing to position ourselves as THE European benchmark for green hydrogen?

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Our engagement strategy

The hydrogen market is still in its infancy, and is very often confronted with negative news and numerous questions.

 

To set up Hyvia, born of the merger of Renault Group and Plug, we designed a corporate communications strategy to help people understand this new technology and its advantages, and then lay the foundations for a marketing approach that promotes Hyvia products and their ecosystem. The Hyvia.eu website was designed to enlighten the various stakeholders and prepare for the marketing of the first vehicles.

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About the brand

Here’s a daring challenge: to offer green hydrogen mobility to professionals. It’s an forefront “turnkey” solution, in line with the Renault Group’s zero-emission ambitions. More than a commitment to more sustainable mobility, Hyvia stands for clean mobility and aims to meet new needs. The aim of this new Renault entity is to involve other companies in the ecological transition, by offering a complete ecosystem of adaptive solutions based on green H2.

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Auberi
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Auberi – Christmas Panache

Social media

Figuière naturally inspired

Developing a distinctive communication territory

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Expertises

  • Research & insights
  • Branding
  • Social media activation
  • Brand content

Challenge

How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?

Website
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Our partner

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Our engagement strategy

The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.

 

We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.

The results

5473

page views

+10M

reach – social media

13K

interactions – social media

About the brand

Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.

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