Device

Ampere positive impact

Transforming the electric vehicle market with software

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Expertises

  • Creative design
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Design a digital and editorial experience that matches the value proposition of this new player, to engage all stakeholders (investors, customers, prospects and employees).

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Our engagement strategy

Ampere is a leading player in the transformation of the automotive industry.

 

The experience we were going to design had to reflect this ambition. An evolving digital platform, with editorial content that explains the positioning of this new entity. A design in motion that embodies Ampere’s avant-garde spirit, punctuated with the finely tuned animations of Ampere’s graphic markers, striking the right balance between elegance and technicality. This approach is also reflected in the company’s social media presence. A complete digital ecosystem to kick-start the Ampere revolution.

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About the brand

Part of the Renault Group, Ampere is Europe’s leading specialist in software and electric vehicles. The brand designs and produces fully electric, accessible vehicles featuring cutting-edge technologies. Thanks to its expertise in software, its vehicles offer an exceptional customer experience while having a positive impact on the environment and society. These strengths should enable the company to break even by 2025, offering high profitability over the long term.

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Internal communication campaign

R5 challenge

Uniting internal staff around an icon

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Expertises

  • Creative design
  • Strategic communcation
  • Branding
  • Brand content

Challenge

How can we capitalize on the worldwide reveal of an iconic and historic project, and unite all the Group employees through gamification, a powerful lever for commitment ?

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Our engagement strategy

The R5 E-Tech electric project, which naturally aroused great enthusiasm among the general public, had to succeed its predecessor and ensure that its legacy was passed on to all the Renault Group employees.

 

The Tequilarapido teams have therefore created an internal competition aimed at all Renault Group employees, in France and around the world, with an accessible and easy-to-understand mechanic : the quiz. On the program : 3 rounds of 5 questions on the car, its history and new features, with the possibility of being drawn at random for a chance to win a number of RG prizes. To expand the scope of the project, the quiz was translated into no less than 17 different languages, to reach a varied international audience. This initiative extended the quiz’s reach across 31 countries, reinforcing the cohesion and commitment of Renault Group employees worldwide.

Results

10 195

Participants

712

Participants with 100% of good answers

100

Winners drawn at random

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About the brand

Through the Group’s Renaulution, the Renault brand has reinvented itself by innovating and upgrading its product line-up.

 

Always daring in its approach, it also knows how to revive its iconic products to become the embodiment of renewal. Such is the case of the “R5” (or Renault 5), an emblematic model that needs no introduction and has long been the unanimous choice since its launch in the 70s. Now, with the launch of the R5 E-Tech electric, the history of France’s must-have small city car is being rewritten… with all the brand’s expertise.

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Device

The Future is Neutral

Website design and development

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How can The Future is NEUTRAL’s circular commitments and activities be leveraged to encourage the entire automotive industry to aim for resource neutrality?

Website
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Our engagement strategy

The project was ambitious, and so was the territory of expression. First and foremost, we had to convince and mobilize automakers.

 

With this in mind, we created a site presenting and decrypting the growth levers represented by TFIN’s many services. The experiment is also designed to engage internal staff by showing how the entity fits into the group and what it will bring to all existing expertise.

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About the brand

Created by Renault Group, The Future Is NEUTRAL is the first company to operate across the entire value chain of the automotive circular economy, and to commit the automotive industry to moving towards resource neutrality. Today, only 20-30% of a new vehicle is made from recycled materials. TFIN intends to be the first company in the sector to offer recycling solutions at every stage of a vehicle’s life, and to do so for the entire industry (including other automakers!).

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Social media

Café de l’Homme the “beau-vivre”

Brand content strategy and social networking for Café de l’Homme

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Expertises

  • Strategic communication
  • Branding
  • Creative design
  • PR & Events

Challenge

How do you re-engage French and international customers to come and rediscover an iconic Parisian venue, after 3 years of closure?

Website
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Our partner

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Our engagement strategy

“Café de l’Homme” wanted to reveal itself and represent French art de vivre to the general public.

 

For this project, we designed a brand new platform and a new identity that emphasizes the raw material revealed by the human hand. And to accompany this relaunch, we devised a complete go-to-market plan, including the rebranding of the restaurant’s communication media, a new editorial line on social networks, PR and influencer support, as well as the creation of the new website.

The results

+325K

reach on social media

+4M

people reached in the press

+50

pieces of content shared by influencers

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About the brand

Café de l’Homme immerses its guests in an experience of the Good and the Beautiful to the point of making it an art of living. Sharing an interlude of life in contact with history in the same place, and creating a memory for two or more, that’s what “beau-vivre” is all about.

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Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

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Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

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Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

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About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

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MEDITERRANEO

Device

Mobilize playful activist

Editorial strategy, design and development of Mobilize’s corporate website

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Expertises

  • Research & insights
  • Creative design
  • Digital platform & app
  • Brand content

Challenge

How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?

Website
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Our engagement strategy

What if getting around could be fun, exciting and energizing? a bit like playing a video game?

 

The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. For them, we’ve designed an editorial line that draws on the codes of a Gen Z that rarely runs out of steam. In this way, the brand makes it easier to understand the often complex challenges of mobility, and the offers and solutions on offer.

Results

35%

bounce rate

x2

number of visitors between 2021 and 2023

2min

average session duration

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Our partner

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About the brand

Will use replace ownership? For Renault Group, this is a conviction. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner #wearemobilizers, is an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.

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Brand content

La Mut’ Caring for everyone

Carrying the values of a committed group with a focus on people and transparency

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Expertises

  • Strategic communication
  • Creative design
  • Social media activation

Challenge

How can we promote La Mut”s commitment to its mission, values and businesses to all its stakeholders?

Our engagement strategy

Too few people know about La Mut’ and its values.

 

To explain the full range of its activities, we have designed an editorial line that embodies the purpose of this mutualist and solidarity-based company. Each piece of content, produced in-house, tells the story of a concrete project. Each voice illustrates how La Mut’ takes care of each and every one of us on a daily basis. All in all, it showcases all our professions and invites those who wish to join them to do so.

Results

+20%

followers on social media

+6M

targeted impressions

1,5M

views on YouTube

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About the brand

La Mut’ is a mutual insurance company that puts people at the heart of its actions. Located in the PACA region of France, it has always focused on being close to its patients throughout the entire healthcare process. And when it comes to the multiplicity of its services, La Mut’ is not to be outdone: from visual impairment and early childhood to addiction and disability prevention, its scope of action is as extensive as it is essential. La Mut’ perpetuates the heritage of France’s oldest social movement, the mutualist movement, and makes its commitments and values fundamental resources for all the men and women who make up the company.

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Device

VINCI ENERGIES site factory

Improve engagement by efficiently building and structuring a digital ecosystem

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How do you structure the governance and deployment of a digital ecosystem made up of over 500 sites?

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Our engagement strategy

To help the Vinci Energies Group harmonize its digital ecosystem and make its management more accountable, we created a “digital factory” which today manages 3 platforms and over 500 sites. This “digital factory” has helped the group rationalize its investments and associated energy expenditure, and optimized the coordination of its communications teams.

Results

3

web factories created (in less than a year)

+500

sites migrated

+1100

contributors

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About the brand

If Vinci Energies – one of the jewels in the crown of French industry – claims to be a true gas pedal of environmental transition and digital transformation, it’s because the Group has solid arguments. Its international presence (in nearly 120 countries) not only guarantees it a leading position in the energy, concessions and construction sectors, but also positions the organization as a true player in innovation. The strength of its business model lies in its local roots, with 1,900 companies that enable it to easily connect its expertise to all its customers.

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Device

HORSE driver of transformation

Digital launch of the new Renault Group entity dedicated to internal combustion and hybrid powertrains

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How can HORSE – the new entity in the Renaulution plan – be used to promote combustion engines and low-emission combustion technology with differentiating markers?

Website
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Our engagement strategy

HORSE was born to unleash the potential of combustion technology and turn it into an engine of transition. While we often talk about the future of mobility, we often fail to mention the transition that will take us there. With the creation of a new black-and-white entity, Renault Group is reaffirming its long-held belief that “there is no single solution to lead us down the road to better mobility”. To establish HORSE in a complex, technical and innovative ecosystem, we supported the brand in the creation of its corporate site, offering an experience in perfect harmony with its identity.

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About the brand

HORSE is one of five entities created by the Renault Group as part of its Renaulution strategic plan. Each of these companies plays a very specific role in enabling the Group to achieve its long-term goal of becoming the next-generation automotive company. In this ecosystem focused on the future of mobility, HORSE is the expert in combustion and hybridization solutions.

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