Device

Ampere positive impact

Transforming the electric vehicle market with software

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Expertises

  • Creative design
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Design a digital and editorial experience that matches the value proposition of this new player, to engage all stakeholders (investors, customers, prospects and employees).

Website
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Our engagement strategy

Ampere is a leading player in the transformation of the automotive industry.

 

The experience we were going to design had to reflect this ambition. An evolving digital platform, with editorial content that explains the positioning of this new entity. A design in motion that embodies Ampere’s avant-garde spirit, punctuated with the finely tuned animations of Ampere’s graphic markers, striking the right balance between elegance and technicality. This approach is also reflected in the company’s social media presence. A complete digital ecosystem to kick-start the Ampere revolution.

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About the brand

Part of the Renault Group, Ampere is Europe’s leading specialist in software and electric vehicles. The brand designs and produces fully electric, accessible vehicles featuring cutting-edge technologies. Thanks to its expertise in software, its vehicles offer an exceptional customer experience while having a positive impact on the environment and society. These strengths should enable the company to break even by 2025, offering high profitability over the long term.

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Device

The Future is Neutral

Website design and development

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How can The Future is NEUTRAL’s circular commitments and activities be leveraged to encourage the entire automotive industry to aim for resource neutrality?

Website
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Our engagement strategy

The project was ambitious, and so was the territory of expression. First and foremost, we had to convince and mobilize automakers.

 

With this in mind, we created a site presenting and decrypting the growth levers represented by TFIN’s many services. The experiment is also designed to engage internal staff by showing how the entity fits into the group and what it will bring to all existing expertise.

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About the brand

Created by Renault Group, The Future Is NEUTRAL is the first company to operate across the entire value chain of the automotive circular economy, and to commit the automotive industry to moving towards resource neutrality. Today, only 20-30% of a new vehicle is made from recycled materials. TFIN intends to be the first company in the sector to offer recycling solutions at every stage of a vehicle’s life, and to do so for the entire industry (including other automakers!).

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Vinci Energies

Device

Mobilize playful activist

Editorial strategy, design and development of Mobilize’s corporate website

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Expertises

  • Research & insights
  • Creative design
  • Digital platform & app
  • Brand content

Challenge

How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?

Website
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Our engagement strategy

What if getting around could be fun, exciting and energizing? a bit like playing a video game?

 

The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. For them, we’ve designed an editorial line that draws on the codes of a Gen Z that rarely runs out of steam. In this way, the brand makes it easier to understand the often complex challenges of mobility, and the offers and solutions on offer.

Results

35%

bounce rate

x2

number of visitors between 2021 and 2023

2min

average session duration

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Our partner

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About the brand

Will use replace ownership? For Renault Group, this is a conviction. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner #wearemobilizers, is an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.

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Campaign

Mobilize Share round-trip

Promoting new uses of mobility

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Expertises

  • Research & insights
  • Advertising & campaign
  • Social media activation
  • Digital platform & App

Challenge

How do you promote and enhance Mobilize Share’s car-sharing offer throughout the year in France, Italy and Spain, embodying the brand’s “playful activist” positioning?

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Our engagement strategy

While today’s notion of mobility encompasses a broad spectrum, offering everyone several ways of adapting their journeys (metro, tramway, bicycle, etc.), sometimes the car remains indispensable during important moments in our lives.

 

We’ve chosen to focus on the emotional nature of car travel, dramatizing “the journey there and back”… and everything that can change in between. Moving house, birth, adoption… all events that can transform our lives. The campaign, which can be rolled out all year round on billboards and networks, is associated with a number of special events.

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About the brand

Mobilize Share is Renault Group’s 100% digital mobility solution in Europe and France. The brand provides short-term vehicle rental services for everyday mobility. Whether it’s a commercial vehicle or a passenger car, Mobilize Share’s car-sharing offer meets all the needs and uses of consumers. Above all, it contributes to bringing mobility into the economy of functionality, which favors use over ownership for greater efficiency and sustainability.

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The Future is Neutral

Device and social media

HYVIA Decarbonizing mobility

Building the European benchmark for green hydrogen mobility for professionals

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Expertises

  • Research & insights
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Having communicated HYVIA’s vision and project, how do we develop the organization’s commercial brand? How can we adopt a product and service sales approach, while continuing to position ourselves as THE European benchmark for green hydrogen?

WEBSITE
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Our engagement strategy

The hydrogen market is still in its infancy, and is very often confronted with negative news and numerous questions.

 

To set up Hyvia, born of the merger of Renault Group and Plug, we designed a corporate communications strategy to help people understand this new technology and its advantages, and then lay the foundations for a marketing approach that promotes Hyvia products and their ecosystem. The Hyvia.eu website was designed to enlighten the various stakeholders and prepare for the marketing of the first vehicles.

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About the brand

Here’s a daring challenge: to offer green hydrogen mobility to professionals. It’s an forefront “turnkey” solution, in line with the Renault Group’s zero-emission ambitions. More than a commitment to more sustainable mobility, Hyvia stands for clean mobility and aims to meet new needs. The aim of this new Renault entity is to involve other companies in the ecological transition, by offering a complete ecosystem of adaptive solutions based on green H2.

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Auberi – Christmas Panache

Device

VINCI ENERGIES site factory

Improve engagement by efficiently building and structuring a digital ecosystem

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How do you structure the governance and deployment of a digital ecosystem made up of over 500 sites?

WEBSITE
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Our engagement strategy

To help the Vinci Energies Group harmonize its digital ecosystem and make its management more accountable, we created a “digital factory” which today manages 3 platforms and over 500 sites. This “digital factory” has helped the group rationalize its investments and associated energy expenditure, and optimized the coordination of its communications teams.

Results

3

web factories created (in less than a year)

+500

sites migrated

+1100

contributors

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About the brand

If Vinci Energies – one of the jewels in the crown of French industry – claims to be a true gas pedal of environmental transition and digital transformation, it’s because the Group has solid arguments. Its international presence (in nearly 120 countries) not only guarantees it a leading position in the energy, concessions and construction sectors, but also positions the organization as a true player in innovation. The strength of its business model lies in its local roots, with 1,900 companies that enable it to easily connect its expertise to all its customers.

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Auberi

Device

HORSE driver of transformation

Digital launch of the new Renault Group entity dedicated to internal combustion and hybrid powertrains

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Expertises

  • Creative design
  • Digital platform & app

Challenge

How can HORSE – the new entity in the Renaulution plan – be used to promote combustion engines and low-emission combustion technology with differentiating markers?

Website
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Our engagement strategy

HORSE was born to unleash the potential of combustion technology and turn it into an engine of transition. While we often talk about the future of mobility, we often fail to mention the transition that will take us there. With the creation of a new black-and-white entity, Renault Group is reaffirming its long-held belief that “there is no single solution to lead us down the road to better mobility”. To establish HORSE in a complex, technical and innovative ecosystem, we supported the brand in the creation of its corporate site, offering an experience in perfect harmony with its identity.

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About the brand

HORSE is one of five entities created by the Renault Group as part of its Renaulution strategic plan. Each of these companies plays a very specific role in enabling the Group to achieve its long-term goal of becoming the next-generation automotive company. In this ecosystem focused on the future of mobility, HORSE is the expert in combustion and hybridization solutions.

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