Social media

Pierre Fabre care culture

Reintegrate a group of brands committed to the Group’s editorial line

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Expertises

  • Research & insights
  • Brand content
  • Social media activation

Challenge

How can we capitalize on Pierre Fabre’s history and purpose to give voice to the Group’s strategy on social networks?

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Our engagement strategy

Pierre Fabre’s purpose is unique, and every employee embodies it perfectly: “Every time we take care of just one person, we make the world a better place”.

 

Our mission was to make social networks their primary forum. To ensure that every word we say is an expression of Pierre Fabre culture. A culture of life, innovation and commitment that the Group strives to implement in each and every one of its projects.

 

By getting every employee and every brand on board, we helped to amplify the message and raise the profile of the corporate brand.

Results

22,5M

of reach – off-click (Facebook, Instagram, Twitter, Linkedin)

+18%

of followers

+150k

interactions (across all platforms)

About the brand

“Every time we take care of just one person, we make the world a better place”. Pierre Fabre’s purpose speaks volumes about this pharmaceutical Group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).

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Campaign

Mediterraneo art of living

Multi-media launch campaign for the Mediterraneo concept

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Expertises

  • Research & insights
  • Branding
  • Strategic communication
  • Advertising & campaign

Challenge

How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?

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Our engagement strategy

It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.

 

So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.

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About the brand

A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.

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Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

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Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

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Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

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About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

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MEDITERRANEO

Device

Mobilize playful activist

Editorial strategy, design and development of Mobilize’s corporate website

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Expertises

  • Research & insights
  • Creative design
  • Digital platform & app
  • Brand content

Challenge

How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?

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Our engagement strategy

What if getting around could be fun, exciting and energizing? a bit like playing a video game?

 

The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. For them, we’ve designed an editorial line that draws on the codes of a Gen Z that rarely runs out of steam. In this way, the brand makes it easier to understand the often complex challenges of mobility, and the offers and solutions on offer.

Results

35%

bounce rate

x2

number of visitors between 2021 and 2023

2min

average session duration

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Our partner

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About the brand

Will use replace ownership? For Renault Group, this is a conviction. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner #wearemobilizers, is an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.

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Campaign

Mobilize Share round-trip

Promoting new uses of mobility

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Expertises

  • Research & insights
  • Advertising & campaign
  • Social media activation
  • Digital platform & App

Challenge

How do you promote and enhance Mobilize Share’s car-sharing offer throughout the year in France, Italy and Spain, embodying the brand’s “playful activist” positioning?

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Our engagement strategy

While today’s notion of mobility encompasses a broad spectrum, offering everyone several ways of adapting their journeys (metro, tramway, bicycle, etc.), sometimes the car remains indispensable during important moments in our lives.

 

We’ve chosen to focus on the emotional nature of car travel, dramatizing “the journey there and back”… and everything that can change in between. Moving house, birth, adoption… all events that can transform our lives. The campaign, which can be rolled out all year round on billboards and networks, is associated with a number of special events.

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About the brand

Mobilize Share is Renault Group’s 100% digital mobility solution in Europe and France. The brand provides short-term vehicle rental services for everyday mobility. Whether it’s a commercial vehicle or a passenger car, Mobilize Share’s car-sharing offer meets all the needs and uses of consumers. Above all, it contributes to bringing mobility into the economy of functionality, which favors use over ownership for greater efficiency and sustainability.

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Device and social media

HYVIA Decarbonizing mobility

Building the European benchmark for green hydrogen mobility for professionals

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Expertises

  • Research & insights
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Having communicated HYVIA’s vision and project, how do we develop the organization’s commercial brand? How can we adopt a product and service sales approach, while continuing to position ourselves as THE European benchmark for green hydrogen?

WEBSITE
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Our engagement strategy

The hydrogen market is still in its infancy, and is very often confronted with negative news and numerous questions.

 

To set up Hyvia, born of the merger of Renault Group and Plug, we designed a corporate communications strategy to help people understand this new technology and its advantages, and then lay the foundations for a marketing approach that promotes Hyvia products and their ecosystem. The Hyvia.eu website was designed to enlighten the various stakeholders and prepare for the marketing of the first vehicles.

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About the brand

Here’s a daring challenge: to offer green hydrogen mobility to professionals. It’s an forefront “turnkey” solution, in line with the Renault Group’s zero-emission ambitions. More than a commitment to more sustainable mobility, Hyvia stands for clean mobility and aims to meet new needs. The aim of this new Renault entity is to involve other companies in the ecological transition, by offering a complete ecosystem of adaptive solutions based on green H2.

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Device

Viatris The strength of the collective

Embracing a new corporate culture from the inside

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Expertises

  • Research & insights
  • Strategic communication
  • Advertising & campaign

Challenge

Following the merger of two strong, well-known brands, how do you unite 38,000 employees around a new brand and corporate culture?

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Our engagement strategy

Viatris may be a young brand, but it boasts some 38,000 employees at some fifty sites around the world. Who better to be the spokesperson for the new entity’s values, and create momentum?

 

We came up with a plan to “federate” the internal workforce. A series of films recount the brand’s values, and a communications plan gives every employee the opportunity to get involved and pass on his or her pride.

The results

+ 1000

views of the VITA page
(internal social network)
in 6 days for the teaser

1500

visits to the VITA page
(internal social network)
in 6 days for the teaser

+ 1100

views in 2 hours
for the full internal film

Our partner

logo-bliss

About the brand

Born in 2020 from the merger of Mylan and Upjohn, two giants in the healthcare sector, Viatris is a new kind of pharmaceutical laboratory. Considering health not as it is, but as it should be, the group is committed to facilitating access to healthcare with the ambition of enabling everyone to live in better health at every stage of their lives. A strategy of partnership also enables Viatris to push back the boundaries of research and innovation, opening up new prospects for innovative treatments.

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Social media

Figuière naturally inspired

Developing a distinctive communication territory

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Expertises

  • Research & insights
  • Branding
  • Social media activation
  • Brand content

Challenge

How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?

Website
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Our partner

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Our engagement strategy

The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.

 

We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.

The results

5473

page views

+10M

reach – social media

13K

interactions – social media

About the brand

Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.

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