Device

Ampere positive impact

Transforming the electric vehicle market with software

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Expertises

  • Creative design
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Design a digital and editorial experience that matches the value proposition of this new player, to engage all stakeholders (investors, customers, prospects and employees).

Website
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Our engagement strategy

Ampere is a leading player in the transformation of the automotive industry.

 

The experience we were going to design had to reflect this ambition. An evolving digital platform, with editorial content that explains the positioning of this new entity. A design in motion that embodies Ampere’s avant-garde spirit, punctuated with the finely tuned animations of Ampere’s graphic markers, striking the right balance between elegance and technicality. This approach is also reflected in the company’s social media presence. A complete digital ecosystem to kick-start the Ampere revolution.

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About the brand

Part of the Renault Group, Ampere is Europe’s leading specialist in software and electric vehicles. The brand designs and produces fully electric, accessible vehicles featuring cutting-edge technologies. Thanks to its expertise in software, its vehicles offer an exceptional customer experience while having a positive impact on the environment and society. These strengths should enable the company to break even by 2025, offering high profitability over the long term.

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HYVIA

Social media

Pierre Fabre care culture

Reintegrate a group of brands committed to the Group’s editorial line

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Expertises

  • Research & insights
  • Brand content
  • Social media activation

Challenge

How can we capitalize on Pierre Fabre’s history and purpose to give voice to the Group’s strategy on social networks?

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Our engagement strategy

Pierre Fabre’s purpose is unique, and every employee embodies it perfectly: “Every time we take care of just one person, we make the world a better place”.

 

Our mission was to make social networks their primary forum. To ensure that every word we say is an expression of Pierre Fabre culture. A culture of life, innovation and commitment that the Group strives to implement in each and every one of its projects.

 

By getting every employee and every brand on board, we helped to amplify the message and raise the profile of the corporate brand.

Results

22,5M

of reach – off-click (Facebook, Instagram, Twitter, Linkedin)

+18%

of followers

+150k

interactions (across all platforms)

About the brand

“Every time we take care of just one person, we make the world a better place”. Pierre Fabre’s purpose speaks volumes about this pharmaceutical Group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).

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Ampere

Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

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Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

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Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

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About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

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MEDITERRANEO

Campaign

Mobilize Share round-trip

Promoting new uses of mobility

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Expertises

  • Research & insights
  • Advertising & campaign
  • Social media activation
  • Digital platform & App

Challenge

How do you promote and enhance Mobilize Share’s car-sharing offer throughout the year in France, Italy and Spain, embodying the brand’s “playful activist” positioning?

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Our engagement strategy

While today’s notion of mobility encompasses a broad spectrum, offering everyone several ways of adapting their journeys (metro, tramway, bicycle, etc.), sometimes the car remains indispensable during important moments in our lives.

 

We’ve chosen to focus on the emotional nature of car travel, dramatizing “the journey there and back”… and everything that can change in between. Moving house, birth, adoption… all events that can transform our lives. The campaign, which can be rolled out all year round on billboards and networks, is associated with a number of special events.

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About the brand

Mobilize Share is Renault Group’s 100% digital mobility solution in Europe and France. The brand provides short-term vehicle rental services for everyday mobility. Whether it’s a commercial vehicle or a passenger car, Mobilize Share’s car-sharing offer meets all the needs and uses of consumers. Above all, it contributes to bringing mobility into the economy of functionality, which favors use over ownership for greater efficiency and sustainability.

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The Future is Neutral

Device and social media

HYVIA Decarbonizing mobility

Building the European benchmark for green hydrogen mobility for professionals

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Expertises

  • Research & insights
  • Digital platform & app
  • Content production
  • Social media activation

Challenge

Having communicated HYVIA’s vision and project, how do we develop the organization’s commercial brand? How can we adopt a product and service sales approach, while continuing to position ourselves as THE European benchmark for green hydrogen?

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Our engagement strategy

The hydrogen market is still in its infancy, and is very often confronted with negative news and numerous questions.

 

To set up Hyvia, born of the merger of Renault Group and Plug, we designed a corporate communications strategy to help people understand this new technology and its advantages, and then lay the foundations for a marketing approach that promotes Hyvia products and their ecosystem. The Hyvia.eu website was designed to enlighten the various stakeholders and prepare for the marketing of the first vehicles.

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About the brand

Here’s a daring challenge: to offer green hydrogen mobility to professionals. It’s an forefront “turnkey” solution, in line with the Renault Group’s zero-emission ambitions. More than a commitment to more sustainable mobility, Hyvia stands for clean mobility and aims to meet new needs. The aim of this new Renault entity is to involve other companies in the ecological transition, by offering a complete ecosystem of adaptive solutions based on green H2.

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Brand content

La Mut’ Caring for everyone

Carrying the values of a committed group with a focus on people and transparency

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Expertises

  • Strategic communication
  • Creative design
  • Social media activation

Challenge

How can we promote La Mut”s commitment to its mission, values and businesses to all its stakeholders?

Our engagement strategy

Too few people know about La Mut’ and its values.

 

To explain the full range of its activities, we have designed an editorial line that embodies the purpose of this mutualist and solidarity-based company. Each piece of content, produced in-house, tells the story of a concrete project. Each voice illustrates how La Mut’ takes care of each and every one of us on a daily basis. All in all, it showcases all our professions and invites those who wish to join them to do so.

Results

+20%

followers on social media

+6M

targeted impressions

1,5M

views on YouTube

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About the brand

La Mut’ is a mutual insurance company that puts people at the heart of its actions. Located in the PACA region of France, it has always focused on being close to its patients throughout the entire healthcare process. And when it comes to the multiplicity of its services, La Mut’ is not to be outdone: from visual impairment and early childhood to addiction and disability prevention, its scope of action is as extensive as it is essential. La Mut’ perpetuates the heritage of France’s oldest social movement, the mutualist movement, and makes its commitments and values fundamental resources for all the men and women who make up the company.

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Mobilize Share

Social media

Figuière naturally inspired

Developing a distinctive communication territory

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Expertises

  • Research & insights
  • Branding
  • Social media activation
  • Brand content

Challenge

How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?

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Our partner

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Our engagement strategy

The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.

 

We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.

The results

5473

page views

+10M

reach – social media

13K

interactions – social media

About the brand

Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.

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