Internal communication campaign

R5 challenge

Uniting internal staff around an icon

bg-r5-challenge
banner-r5-challenge

Expertises

  • Creative design
  • Strategic communcation
  • Branding
  • Brand content

Challenge

How can we capitalize on the worldwide reveal of an iconic and historic project, and unite all the Group employees through gamification, a powerful lever for commitment ?

bg-video-black
landing-r5-challenge

Our engagement strategy

The R5 E-Tech electric project, which naturally aroused great enthusiasm among the general public, had to succeed its predecessor and ensure that its legacy was passed on to all the Renault Group employees.

 

The Tequilarapido teams have therefore created an internal competition aimed at all Renault Group employees, in France and around the world, with an accessible and easy-to-understand mechanic : the quiz. On the program : 3 rounds of 5 questions on the car, its history and new features, with the possibility of being drawn at random for a chance to win a number of RG prizes. To expand the scope of the project, the quiz was translated into no less than 17 different languages, to reach a varied international audience. This initiative extended the quiz’s reach across 31 countries, reinforcing the cohesion and commitment of Renault Group employees worldwide.

Results

10 195

Participants

712

Participants with 100% of good answers

100

Winners drawn at random

r5-challenge-full-grid

About the brand

Through the Group’s Renaulution, the Renault brand has reinvented itself by innovating and upgrading its product line-up.

 

Always daring in its approach, it also knows how to revive its iconic products to become the embodiment of renewal. Such is the case of the “R5” (or Renault 5), an emblematic model that needs no introduction and has long been the unanimous choice since its launch in the 70s. Now, with the launch of the R5 E-Tech electric, the history of France’s must-have small city car is being rewritten… with all the brand’s expertise.

bg-slider-r5-challenge
slider-r5-challenge-1
slider-r5-challenge-2
slider-r5-challenge-3
r5-challenge-left
r5-challenge-right

See more works

Ampere-tequilarapido-welcome
Voir plus
AMPERE
thumbnail-pierre-fabre
Voir plus
PIERRE FABRE

Social media

Café de l’Homme the “beau-vivre”

Brand content strategy and social networking for Café de l’Homme

background-tequilarapido-cafe-de-lhomme
banniere-tequila-cafe-de-lhomme

Expertises

  • Strategic communication
  • Branding
  • Creative design
  • PR & Events

Challenge

How do you re-engage French and international customers to come and rediscover an iconic Parisian venue, after 3 years of closure?

Website
image-tequilarapido-cafe-de-lhomme
menu-tequilarapido-cafe-de-lhomme

Our partner

logo-scope

Our engagement strategy

“Café de l’Homme” wanted to reveal itself and represent French art de vivre to the general public.

 

For this project, we designed a brand new platform and a new identity that emphasizes the raw material revealed by the human hand. And to accompany this relaunch, we devised a complete go-to-market plan, including the rebranding of the restaurant’s communication media, a new editorial line on social networks, PR and influencer support, as well as the creation of the new website.

The results

+325K

reach on social media

+4M

people reached in the press

+50

pieces of content shared by influencers

bg-video-black
slider-cdh-1
slider-cdh-2
slider-cdh-3
slider-cdh-4

About the brand

Café de l’Homme immerses its guests in an experience of the Good and the Beautiful to the point of making it an art of living. Sharing an interlude of life in contact with history in the same place, and creating a memory for two or more, that’s what “beau-vivre” is all about.

portrait-tequilarapido-cafe-de-lhomme
portrait-2-tequilarapido-cafe-de-lhomme

See more works

Neutral
Voir plus
The Future is Neutral
homeslider-tequilarapido-ampere
Voir plus
Ampere

Campaign

Mediterraneo art of living

Multi-media launch campaign for the Mediterraneo concept

background-tequilarapido-mediterraneo
banniere-tequila-mediterraneo

Expertises

  • Research & insights
  • Branding
  • Strategic communication
  • Advertising & campaign

Challenge

How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?

WEBSITE
slider-tequilarapido-mediterraneo
slider-2-tequilarapido-mediterraneo
slider-3-tequilarapido-mediterraneo
slider-4-tequilarapido-mediterraneo
slider-5-tequilarapido-mediterraneo

Our engagement strategy

It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.

 

So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.

IMAGE-SOCIAL

About the brand

A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.

IMG-SITE 01
IMG-DOWN

See more works

Pierre_Fabre-tequilarapido
Voir plus
Pierre Fabre
La_Mut-tequilarapido
Voir plus
La Mut’

Branding

Auberi sublimate your story

Creation of a new brand platform: Auberi’s visual identity and editorial strategy

hero-tequilarapido-auberi
IMG_INSIDE

Expertises

  • Research & Insights
  • Branding
  • Strategic communication
  • Advertising & Campaign
  • Creative design
  • Social media activation
  • Mediatisation & Leads

Challenge

How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?

slider-tequilarapido-auberi
Slider_02
Slider_03
slider-2-tequilarapido-auberi
slider-3-tequilarapido-auberi

Our engagement strategy

Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.

 

For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.

content-tequilarapido-auberi
IMG-RIGHT-01

About the brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.

left-tequilarapido-auberi
IMG-RIGHT-02
Site_01
Site_02
Grid_Social

See more works

panache-tequilarapido-auberi
Voir plus
AUBERI – christmas panache
mediterraneo-tequilarapido-auberi
Voir plus
MEDITERRANEO

Campaign

Auberi christmas panache

The perfect gift to celebrate Christmas with panache, from a leading ambassador

HERO BANNER Big
inside-tequilarapido-auberi-noel

Expertises

  • Strategic communication
  • Advertising & campaign
  • Médiatisation & leads

The brand

Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed an unique positioning. While the brand is renowned for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger LeCoultre…), it has also built its reputation as a prescriber, relying on its know-how and history to set itself apart. What does it promise? To restore meaning to the acquisition process, optimize the shopping experience, and remain true to its values: passion, sharing and service.

Issue

How do you engage all Auberi brand stakeholders around the commercial highlight of Christmas?

IMG-SOCIALE (1)

Our partner

almofilm 1

Engagement strategy

“To hell with unwrapping and forgetting gifts. If there’s only one gift that will make you happy, and it’s from Auberi, count on us to help you spread the word to your loved ones.”

Auberi and tequilarapido have come up with a series of tips to help everyone get the gift of their dreams this Christmas.

A quirky concept perfectly embodied by famous French humorist Jonathan Lambert. The digital campaign includes 3 films shot in the Auberi boutique and broadcast on Youtube thanks to a targeted display strategy. But it’s also a social media campaign that highlights the various precepts. A new way for tequilarapido to continue building a territory of expression for the brand that’s rich, offbeat and, above all, full of panache!

IMG-RIGHT
IMG-LEFT

See more works

mediterraneo-tequilarapido-auberi
Voir plus
Mediterraneo
Pierre_Fabre-tequilarapido
Voir plus
Pierre Fabre

Brand content

La Mut’ Caring for everyone

Carrying the values of a committed group with a focus on people and transparency

HEro-banner-Big
IMG_INSIDE

Expertises

  • Strategic communication
  • Creative design
  • Social media activation

Challenge

How can we promote La Mut”s commitment to its mission, values and businesses to all its stakeholders?

Our engagement strategy

Too few people know about La Mut’ and its values.

 

To explain the full range of its activities, we have designed an editorial line that embodies the purpose of this mutualist and solidarity-based company. Each piece of content, produced in-house, tells the story of a concrete project. Each voice illustrates how La Mut’ takes care of each and every one of us on a daily basis. All in all, it showcases all our professions and invites those who wish to join them to do so.

Results

+20%

followers on social media

+6M

targeted impressions

1,5M

views on YouTube

social-tequilarapido-neutral

About the brand

La Mut’ is a mutual insurance company that puts people at the heart of its actions. Located in the PACA region of France, it has always focused on being close to its patients throughout the entire healthcare process. And when it comes to the multiplicity of its services, La Mut’ is not to be outdone: from visual impairment and early childhood to addiction and disability prevention, its scope of action is as extensive as it is essential. La Mut’ perpetuates the heritage of France’s oldest social movement, the mutualist movement, and makes its commitments and values fundamental resources for all the men and women who make up the company.

See more works

mobilize-tequilarapido-mob
Voir plus
Mobilize
homeslider-tequilarapido-mobilize-share
Voir plus
Mobilize Share

Device

Viatris The strength of the collective

Embracing a new corporate culture from the inside

background-tequilarapido-viatris
banniere-tequilarapido-viatris

Expertises

  • Research & insights
  • Strategic communication
  • Advertising & campaign

Challenge

Following the merger of two strong, well-known brands, how do you unite 38,000 employees around a new brand and corporate culture?

Website

Our engagement strategy

Viatris may be a young brand, but it boasts some 38,000 employees at some fifty sites around the world. Who better to be the spokesperson for the new entity’s values, and create momentum?

 

We came up with a plan to “federate” the internal workforce. A series of films recount the brand’s values, and a communications plan gives every employee the opportunity to get involved and pass on his or her pride.

The results

+ 1000

views of the VITA page
(internal social network)
in 6 days for the teaser

1500

visits to the VITA page
(internal social network)
in 6 days for the teaser

+ 1100

views in 2 hours
for the full internal film

Our partner

logo-bliss

About the brand

Born in 2020 from the merger of Mylan and Upjohn, two giants in the healthcare sector, Viatris is a new kind of pharmaceutical laboratory. Considering health not as it is, but as it should be, the group is committed to facilitating access to healthcare with the ambition of enabling everyone to live in better health at every stage of their lives. A strategy of partnership also enables Viatris to push back the boundaries of research and innovation, opening up new prospects for innovative treatments.

slider-tequilarapido-viatris
slider-2-tequilarapido-viatris
slider-3-tequilarapido-viatris
slider-4-tequilarapido-viatris

See more works

homeslider-tequilarapido-lamut
Voir plus
La Mut’
homeslider-tequilarapido-mobilize
Voir plus
Mobilize