Device
Ampere positive impact
Transforming the electric vehicle market with software
Expertises
- Creative design
- Digital platform & app
- Content production
- Social media activation
Challenge
Design a digital and editorial experience that matches the value proposition of this new player, to engage all stakeholders (investors, customers, prospects and employees).
Our engagement strategy
Ampere is a leading player in the transformation of the automotive industry.
The experience we were going to design had to reflect this ambition. An evolving digital platform, with editorial content that explains the positioning of this new entity. A design in motion that embodies Ampere’s avant-garde spirit, punctuated with the finely tuned animations of Ampere’s graphic markers, striking the right balance between elegance and technicality. This approach is also reflected in the company’s social media presence. A complete digital ecosystem to kick-start the Ampere revolution.
About the brand
Part of the Renault Group, Ampere is Europe’s leading specialist in software and electric vehicles. The brand designs and produces fully electric, accessible vehicles featuring cutting-edge technologies. Thanks to its expertise in software, its vehicles offer an exceptional customer experience while having a positive impact on the environment and society. These strengths should enable the company to break even by 2025, offering high profitability over the long term.
