Device
Ampere positive impact
Transforming the electric vehicle market with software
Expertises
- Research & insights
- Digital platform & app
- Creative design
The brand
Part of the Renault Group, Ampere is Europe’s leading specialist in software and electric vehicles. The brand designs and produces fully electric, accessible vehicles featuring cutting-edge technologies. Thanks to its expertise in software, its vehicles offer an exceptional customer experience while having a positive impact on the environment and society. These strengths should enable the company to reach financial break-even by 2025, offering high profitability over the long term.
Issue
How to unite all your stakeholders (investors, customers, prospects and employees) around the creation of a new entity?
Engagement strategy
Ampere is a leading player in the transformation of the automotive industry, and tequilarapido is convinced that the brand can also play a pioneering role. To this end, the agency has designed a website that illustrates its leadership and highlights its cutting-edge automotive technology. An evolving digital platform, with editorial content that makes it easier to understand this new entity and its unique positioning. A design in motion that embodies Ampere’s avant-garde approach, finely punctuated by the animations of Ampere’s graphic markers, striking the right balance between elegance and technicality. This approach is also reflected in Ampere’s social media messages. A complete digital ecosystem to kick-start the Ampere revolution.
