Device and social media
HYVIA Decarbonizing mobility
Building the European benchmark for green hydrogen mobility for professionals
Expertises
- Research & insights
- Digital platform & app
- Social media activation
The brand
It’s a bold gamble: offering European professionals turnkey solutions for green hydrogen mobility. An avant-garde value proposition, in line with Renault Group’s zero-emission commitments. The idea is also to meet the new needs of professionals and help them anticipate regulatory changes. With its complete ecosystem of adaptive solutions around green H2, HYVIA aims to help other companies accelerate their ecological transition.
Issues
Having communicated HYVIA’s vision and project, how do we develop the organization’s commercial brand? How can we adopt a product and service sales approach, while continuing to position ourselves as THE European benchmark for green hydrogen?
Engagement strategy
Moving from a corporate site to an e-commerce site was a major challenge. To meet the brand’s objectives, tequilarapido built a whole new territory of expression, with intuitive user paths designed to answer all the questions its audiences might have. This comprehensive strategy also includes the creation of digital events focused on the mobility of tomorrow.
