Device
HORSE driver of transformation
Digital launch of the new Renault Group entity dedicated to internal combustion and hybrid powertrains
Expertises
- Creative design
- Digital platform & app
Challenge
How can HORSE – the new entity in the Renaulution plan – be used to promote combustion engines and low-emission combustion technology with differentiating markers?
Our engagement strategy
HORSE was born to unleash the potential of combustion technology and turn it into an engine of transition. While we often talk about the future of mobility, we often fail to mention the transition that will take us there. With the creation of a new black-and-white entity, Renault Group is reaffirming its long-held belief that “there is no single solution to lead us down the road to better mobility”. To establish HORSE in a complex, technical and innovative ecosystem, we supported the brand in the creation of its corporate site, offering an experience in perfect harmony with its identity.
About the brand
HORSE is one of five entities created by the Renault Group as part of its Renaulution strategic plan. Each of these companies plays a very specific role in enabling the Group to achieve its long-term goal of becoming the next-generation automotive company. In this ecosystem focused on the future of mobility, HORSE is the expert in combustion and hybridization solutions.
