Auberi christmas panache
The perfect gift to celebrate Christmas with panache, from a leading ambassador
- Strategic communication
- Advertising & campaign
- Médiatisation & leads
Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed an unique positioning. While the brand is renowned for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger LeCoultre…), it has also built its reputation as a prescriber, relying on its know-how and history to set itself apart. What does it promise? To restore meaning to the acquisition process, optimize the shopping experience, and remain true to its values: passion, sharing and service.
How do you engage all Auberi brand stakeholders around the commercial highlight of Christmas?
“To hell with unwrapping and forgetting gifts. If there’s only one gift that will make you happy, and it’s from Auberi, count on us to help you spread the word to your loved ones.”
Auberi and tequilarapido have come up with a series of tips to help everyone get the gift of their dreams this Christmas.
A quirky concept perfectly embodied by famous French humorist Jonathan Lambert. The digital campaign includes 3 films shot in the Auberi boutique and broadcast on Youtube thanks to a targeted display strategy. But it’s also a social media campaign that highlights the various precepts. A new way for tequilarapido to continue building a territory of expression for the brand that’s rich, offbeat and, above all, full of panache!