Campaign
Mediterraneo art of living
Multi-media launch campaign for the Mediterraneo concept
Expertises
- Research & insights
- Branding
- Strategic communication
- Advertising & campaign
Challenge
How do you celebrate the opening of a new living space by embodying an original concept with a strong Mediterranean flavour?
Our engagement strategy
It was all a work in progress. The brand was looking for a new territory to attract locals and tourists alike.
So we came up with a multi-media campaign inviting people to live a new experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… The red thread content strategy and the poster campaign respond to a precise objective : to present Mediterraneo as an innovative concept, the first place to live with a strong Mediterranean content.
About the brand
A multi-faceted venue nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural meeting. The new entity at Gare du Sud has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s purpose : the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.
