Campaign
Mediterraneo art of living
Build a 360° launch strategy to present an innovative place “to be” with a strong Mediterranean flavour
Expertises
- Research & insights
- Advertising & campaign
- Social media activation
The brand
A multi-faceted place nestled in the heart of Nice’s Libération district… Mediterraneo is a veritable cultural rendez-vous. The new entity, based at Gare du Sud, has mastered the art of the table, partly because it benefits from the expertise of the IT Trattoria brand. These strengths are reflected in the company’s raison d’être: the Mediterranean art of living, a true marker of its determination to make a lasting mark in the region… and in the hearts of the people of Nice.
Issue
How can Mediterraneo become a new lifestyle destination in Nice, telling the story of an innovative Mediterranean concept?
Engagement strategy
The only real challenge, but not the least, was to build a bold new brand territory that would appeal to locals and tourists alike. To anchor Mediterraneo, tequilarapido devised a multi-media campaign inviting its audience to live a true Mediterranean experience. An authentic tone, a colorful and inspiring graphic universe, a new territory of expression… the red thread content strategy and the display campaign respond to a precise objective: to become a place of life telling the story of an innovative concept.
