Social media

Pierre Fabre care culture

Reintegrate a group of brands committed to the Group’s editorial line

Expertises

Research & insights
Content production
Social media activation

The brand

“Every time we take care of just one person, we make the world a better place.” Pierre Fabre’s raison d’être speaks volumes about this pharmaceutical group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).

Issue

How can we capitalize on Pierre Fabre’s history and raison d’être to give voice to the Group’s strategy on social networks?

Engagement strategy

The experts at tequilarapido have rethought the digital presence of Pierre Fabre Laboratories, with the aim of highlighting its raison d’être. To this end, the editorial line on social networks gives pride of place to the culture of living, innovation and commitment that the group strives to implement. All this is done by putting the spotlight on the people best placed to talk about it: our employees.