Social media
Pierre Fabre care culture
Reintegrate a group of brands committed to the Group’s editorial line
Expertises
- Research & insights
- Brand content
- Social media activation
Challenge
How can we capitalize on Pierre Fabre’s history and purpose to give voice to the Group’s strategy on social networks?
Our engagement strategy
Pierre Fabre’s purpose is unique, and every employee embodies it perfectly: “Every time we take care of just one person, we make the world a better place”.
Our mission was to make social networks their primary forum. To ensure that every word we say is an expression of Pierre Fabre culture. A culture of life, innovation and commitment that the Group strives to implement in each and every one of its projects.
By getting every employee and every brand on board, we helped to amplify the message and raise the profile of the corporate brand.
Results
22,5M
of reach – off-click (Facebook, Instagram, Twitter, Linkedin)
+18%
of followers
+150k
interactions (across all platforms)
About the brand
“Every time we take care of just one person, we make the world a better place”. Pierre Fabre’s purpose speaks volumes about this pharmaceutical Group committed to caring for patients by drawing on nature. Since its creation, Pierre Fabre has multiplied its social and environmental initiatives. The creator of the Green Impact Index, the Group has adopted a robust and transparent sustainable development policy, and set up a multitude of programs through its Foundation (the Group’s largest shareholder).
