Branding
Auberi sublimate your story
Creation of a new brand platform: Auberi’s visual identity and editorial strategy
Expertises
- Research & Insights
- Branding
- Strategic communication
- Advertising & Campaign
- Creative design
- Social media activation
- Mediatisation & Leads
Challenge
How do you create, position and engage a new private label for luxury goods in a highly codified sector where private labels are powerful and restrictive?
Our engagement strategy
Luxury is above all a state of mind. Involving every player, it can be experienced differently depending on the issuer and the experience proposed. Yet brands and codes in this sector are often (too) smooth.
For Auberi, luxury needs to be experienced as more welcoming, warmer, and every shopping experience needs to be personalized. We had to convey this point of view, which reflects the family dimension of the company, by creating a new name, a new identity and a new brand experience. So we worked on the brand, its editorial and graphic expression, to restore some of the value of the Auberi retailer and tell the sublime story behind every purchase.
About the brand
Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed a unique positioning. While it is recognized for its expertise as a retailer (selling prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a specifier, relying on its know-how and history to set itself apart.
