Branding
Auberi sublimate your story
Reenchant the shopping experience by creating a new brand territory
Expertises
- Strategic communication
- Branding
- Creative design
The brand
Proud of a century’s experience in international fine jewelry and Swiss watchmaking, the Auberi brand has developed an unique positioning. While it is recognized for its expertise as a distributor (with prestigious brands such as Rolex, Cartier, Breguet, Chanel, Jaeger-LeCoultre…), it has also built its reputation as a prescriber and relies on its know-how and history to set itself apart.
Issue
How to translate Auberi’s know-how and uniqueness into a brand territory that’s both accurate and bold?
Engagement strategy
More than know-how, luxury is a state of mind and a passion shared by all those involved. This is the conviction of tequilarapido and Auberi, whose analysis of audiences (physical and digital) has given rise to a new brand platform. Their vision? “Luxury is much more than what you can buy, it’s the transformation of a desire into a sublime story”. This new direction has led the brand to swim against the tide of luxury commoditization induced by the advent of e-commerce, to re-enchant the shopping experience.
