Social media
Café de l’Homme the “beau-vivre”
Brand content strategy and social networking for Café de l’Homme
Expertises
- Strategic communication
- Branding
- Creative design
- PR & Events
Challenge
How do you re-engage French and international customers to come and rediscover an iconic Parisian venue, after 3 years of closure?
Our partner
Our engagement strategy
“Café de l’Homme” wanted to reveal itself and represent French art de vivre to the general public.
For this project, we designed a brand new platform and a new identity that emphasizes the raw material revealed by the human hand. And to accompany this relaunch, we devised a complete go-to-market plan, including the rebranding of the restaurant’s communication media, a new editorial line on social networks, PR and influencer support, as well as the creation of the new website.
The results
+325K
reach on social media
+4M
people reached in the press
+50
pieces of content shared by influencers
About the brand
Café de l’Homme immerses its guests in an experience of the Good and the Beautiful to the point of making it an art of living. Sharing an interlude of life in contact with history in the same place, and creating a memory for two or more, that’s what “beau-vivre” is all about.
