Device
The Future is Neutral
Website design and development
Expertises
- Creative design
- Digital platform & app
Challenge
How can The Future is NEUTRAL’s circular commitments and activities be leveraged to encourage the entire automotive industry to aim for resource neutrality?
Our engagement strategy
The project was ambitious, and so was the territory of expression. First and foremost, we had to convince and mobilize automakers.
With this in mind, we created a site presenting and decrypting the growth levers represented by TFIN’s many services. The experiment is also designed to engage internal staff by showing how the entity fits into the group and what it will bring to all existing expertise.
About the brand
Created by Renault Group, The Future Is NEUTRAL is the first company to operate across the entire value chain of the automotive circular economy, and to commit the automotive industry to moving towards resource neutrality. Today, only 20-30% of a new vehicle is made from recycled materials. TFIN intends to be the first company in the sector to offer recycling solutions at every stage of a vehicle’s life, and to do so for the entire industry (including other automakers!).
