Device
The Future is Neutral
Engage the entire automotive industry by inviting and encouraging it to aim for carbon neutrality
Expertises
- Research & insights
- Digital platform & app
- Creative design
The brand
Created by Renault Group, The Future Is NEUTRAL is the first company to operate across the entire value chain of the automotive circular economy, and to commit the automotive industry to moving towards resource neutrality. Today, only 20-30% of a new vehicle is made from recycled materials. TFIN intends to be the first company in the sector to offer recycling solutions at every stage of a vehicle’s life, and to do so for the entire industry (including other automakers!).
Issues
How can The Future is NEUTRAL’s circular commitments and activities be leveraged to encourage the entire automotive industry to aim for resource neutrality?
Engagement strategy
The project was ambitious, and so was the territory of expression. First and foremost, it was a question of convincing and mobilizing automakers. Mission accomplished, with the creation of a site presenting and deciphering the growth levers represented by TFIN’s many services. Another challenge taken up was to engage the internal market, with the aim of integrating the entity into the Group’s existing range of expertise.
