Social media
Figuière naturally inspired
Developing a distinctive communication territory
Expertises
- Research & insights
- Branding
- Social media activation
- Brand content
Challenge
How do you design a differentiating brand territory to assert the values of a small vineyard that deserves its place among the greats?
Our engagement strategy
The new communication territory designed for Figuière positions the brand as a veritable incubator for artists. A blend of authenticity and innovation, the estate’s artistic vision of wine sets it apart.
We decided to make this a common thread running through all its communications, and to call on the eyes of partner artists to sublimate the essence of the estate and everything that makes up its DNA. Whether in social media creations, print media or event activations that also take on a dimension in the packaging of the cuvées, Figuière lets art express its avant-gardism.
The results
5473
page views
+10M
reach – social media
13K
interactions – social media
About the brand
Figuière is an independent, family-run estate in the heart of the Côtes de Provence appellation. For the past 30 years, the Combard family has managed the estate with a master’s hand, making the most of all its assets and taking the necessary steps to ensure its continuity and success: organic farming, increasing the number of hectares, affinity marketing strategy, reinforced communication.
