Brand content
La Mut’ Caring for everyone
Carrying the values of a committed group with a focus on people and transparency
Expertises
- Brand strategy
- Creative design
- Social media activation
- Media strategy
- Content production
The brand
Optical, dental, hearing, visual health, early childhood, personal services, accommodation for the elderly, SAMU social: these are just some of the healthcare and support services offered by La Mut’ throughout the PACA region.
La Mut’ is a mutualist company that is part of the Social and Solidarity Economy, with the aim of giving the same opportunities to everyone, whatever their health problems, geographical area, financial means or age. La Mut’ is made up of men and women whose vocation is to contribute to the success of its mission.
Issues
How to promote La Mut’ commitment around its mission, values and businesses to all its stakeholders?
Engagement strategy
Who better to use its values and commitments as tangible proof than a mutualist and solidarity-based company? La Mut’ embodies its raison d’être in an engaging, affinity-based, multi-targeted brand content strategy. Driven by in-house expertise and concrete projects, the content focuses on human values and transparency, revealing how La Mut’ takes care of each and every one of us on a daily basis.
Results
+20%
followers on social media
+6M
targeted impressions
1,5M
views on YouTube
