Campaign
Mobilize Share round-trip
Promoting new uses of mobility
Expertises
- Research & insights
- Advertising & campaign
- Social media activation
The brand
Mobilize Share is Renault Group’s 100% digital mobility solution in Europe and France. The brand provides short-term vehicle rental services for everyday mobility. Whether it’s a commercial vehicle or a passenger car, Mobilize Share’s car-sharing offer meets all the needs and uses of consumers. Above all, it contributes to bringing mobility into the economy of functionality, which favors use over ownership for greater efficiency and sustainability.
Issues
How to promote and enhance Mobilize Share’s car-sharing offer throughout the year in France, Italy and Spain, embodying the brand’s “playful activist” positioning?
Engagement strategy
While today’s notion of mobility encompasses a broad spectrum, offering everyone several ways of adapting their journeys (metro, tramway, bicycle, etc.), sometimes the car remains indispensable during important moments in our lives. tequilarapido has chosen to emphasize the emotional nature of car transport by staging “the journey there and back”… and everything that can change in between. Moving house, birth, adoption… all events that can transform our lives. The campaign, which can be rolled out all year round on billboards and networks, is associated with a number of special events.
