Device
Mobilize playful activist
Editorial strategy, design and development of Mobilize’s corporate website
Expertises
- Research & insights
- Creative design
- Digital platform & app
- Brand content
Challenge
How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?
Our engagement strategy
What if getting around could be fun, exciting and energizing? a bit like playing a video game?
The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. For them, we’ve designed an editorial line that draws on the codes of a Gen Z that rarely runs out of steam. In this way, the brand makes it easier to understand the often complex challenges of mobility, and the offers and solutions on offer.
Results
35%
bounce rate
x2
number of visitors between 2021 and 2023
2min
average session duration
Our partner
About the brand
Will use replace ownership? For Renault Group, this is a conviction. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner #wearemobilizers, is an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.
