Device

Mobilize playful activist

A “playful activist” posture for more agile, more responsible, more sustainable mobility

Expertises

Research & insights
Creative design
Digital platform & app
Content production

The brand

Will use replace ownership? Renault Group believes so. Hence the creation of Mobilize, an entity aimed at those who believe in more agile, more responsible, more sustainable mobility. Mobilize is a veritable ecosystem that promotes VaaS (Vehicle-as-a-Service*), an ultra-personalized offering that integrates vehicle, technology and services. Under the banner of #wearemobilizers, it’s an activist brand that relies on future generations to be part of the brand’s strategic plan and work towards a precise objective: on the road to carbon neutrality.

Website

Issues

How can we help Mobilize create levers of engagement and position the brand as a forerunner of agile, sustainable and responsible mobility? How can we involve tomorrow’s generations and all our target audiences (press, local authorities, general public) in the brand?

Engagement strategy

What if getting around could be fun, exciting and energizing? A bit like playing a video game? The Mobilize brand was created in response to the concerns of tomorrow’s generations, born with digital technology and fond of gaming. The mobilize.com editorial line draws heavily on the codes of a Gen Z that is rarely out of breath. It’s a posture that allows us to decipher the often complex challenges of mobility, and make it easy to understand the offers and solutions proposed by Mobilize. Not to mention a “playful activist” personality, inviting everyone to go to the next level.