Internal communication campaign
R5 challenge
Uniting internal staff around an icon
Expertises
- Creative design
- Strategic communcation
- Branding
- Brand content
Challenge
How can we capitalize on the worldwide reveal of an iconic and historic project, and unite all the Group employees through gamification, a powerful lever for commitment ?
Our engagement strategy
The R5 E-Tech electric project, which naturally aroused great enthusiasm among the general public, had to succeed its predecessor and ensure that its legacy was passed on to all the Renault Group employees.
The Tequilarapido teams have therefore created an internal competition aimed at all Renault Group employees, in France and around the world, with an accessible and easy-to-understand mechanic : the quiz. On the program : 3 rounds of 5 questions on the car, its history and new features, with the possibility of being drawn at random for a chance to win a number of RG prizes. To expand the scope of the project, the quiz was translated into no less than 17 different languages, to reach a varied international audience. This initiative extended the quiz’s reach across 31 countries, reinforcing the cohesion and commitment of Renault Group employees worldwide.
Results
10 195
Participants
712
Participants with 100% of good answers
100
Winners drawn at random
About the brand
Through the Group’s Renaulution, the Renault brand has reinvented itself by innovating and upgrading its product line-up.
Always daring in its approach, it also knows how to revive its iconic products to become the embodiment of renewal. Such is the case of the “R5” (or Renault 5), an emblematic model that needs no introduction and has long been the unanimous choice since its launch in the 70s. Now, with the launch of the R5 E-Tech electric, the history of France’s must-have small city car is being rewritten… with all the brand’s expertise.
