Device
Viatris The strength of the collective
Embracing a new corporate culture from the inside
Expertises
- Research & insights
- Strategic communication
- Advertising & campaign
Challenge
Following the merger of two strong, well-known brands, how do you unite 38,000 employees around a new brand and corporate culture?
Our engagement strategy
Viatris may be a young brand, but it boasts some 38,000 employees at some fifty sites around the world. Who better to be the spokesperson for the new entity’s values, and create momentum?
We came up with a plan to “federate” the internal workforce. A series of films recount the brand’s values, and a communications plan gives every employee the opportunity to get involved and pass on his or her pride.
The results
+ 1000
views of the VITA page
(internal social network)
in 6 days for the teaser
1500
visits to the VITA page
(internal social network)
in 6 days for the teaser
+ 1100
views in 2 hours
for the full internal film
Our partner
About the brand
Born in 2020 from the merger of Mylan and Upjohn, two giants in the healthcare sector, Viatris is a new kind of pharmaceutical laboratory. Considering health not as it is, but as it should be, the group is committed to facilitating access to healthcare with the ambition of enabling everyone to live in better health at every stage of their lives. A strategy of partnership also enables Viatris to push back the boundaries of research and innovation, opening up new prospects for innovative treatments.
